Am I evil for being so annoyed by this?

In the coffee shop area of borders, there is a group of 5 within earshot of me. They apparently have never met each other before. Their goal in their meeting is to "brainstorm ways to combine their passions: art, fundraising for various charities, cultural diversity, and their faith". They all have the same annoyingly soothing tone of voice and superior air of "mineth doesn't stinketh" about them. Isn't Borders a bit commercial for them? Isn't there some completely unknown hipster coffee shop (perhaps in Austin) they should be sponsoring??